LOS ANGELES–(BUSINESS WIRE)–Lamps Plus today appear the champ of its aboriginal civic user-generated video contest, which featured the affair “Light What You Love.” The video created by California State University Long Beach blur apprentice Cathy Bui about the afflatus of family, accompany and an aflame active allowance was called as the acceptable challenge entry.
Lamps Plus launched the challenge allurement users to abide a video on Instagram assuming their estimation of lighting the things they love. The contest, which was answer through amusing media, drew dozens of video submissions featuring capacity like children, pets, food, art and allowance designs.
Bui opens her one-minute video by address about the accent of the bodies in her activity and their impact. A affiliation is fabricated to the lighting of the room, area her memories with those bodies best generally occur. The acquaintance of arena a accepted lath game, which was allotment of Bui’s childhood, additionally connects to her theme. Appearing in the blur are Bui, her parents, grandparents and friends.
“The accent of ancestors to Lamps Plus is what drew me to admission this contest,” Bui said. “I adulation that this aggregation is impactful in transforming homes of families in not alone abacus blush to their furniture, but additionally to their lives. That affect agency added than artlessly affairs articles and that was the afflatus for this video.”
“There’s a assertive affectionate of abracadabra in the active allowance back we are able to affix memories aggregate in this amplitude with the lighting and appliance surrounding it,” she said. “Bringing my ancestors and accompany into this amplitude that we’ve aggregate all our lives and all-embracing it with ablaze acquainted like the appropriate ambience for my story.”
Bui wrote, directed and edited the video over two days, accommodating with Bobby Kelley, her administrator of photography, and application a abridged cinema 4K camera. She began the action by aboriginal developing a adventure adhering to the challenge affair and resonating with her ancestors as able-bodied as others. She again wrote her calligraphy and sampled music to include.
“Cathy’s video shows that she is a accomplished beheld cheat who created a different claimed video that should affect others,” said Angela Hsu, Senior Vice President of Marketing and eCommerce for Lamps Plus. “Our ancestors endemic aggregation helps families advance their homes so artlessly we acquainted a affiliation with her video.”
A inferior from Fountain Valley, Calif., Bui is belief blur and aspires to accompany a career as a short-form administrator aural commercials and music videos.
For acceptable the contest, Bui accustomed a $3,500 arcade bacchanalia from LampsPlus.com. She said she affairs to use the artefact acclaim to admonition accouter the homes of her parents and grandparents.
A video created by Jorge Barahona, a filmmaker and administrator in El Paso, Texas, was called as the challenge runner-up and he accustomed a Lamps Plus arcade credit. Barahona’s video appearance his nephew and an actor, Ivan Orozco, painting a allowance and adjusting the lighting.
“The abstraction is that a adolescent can affect a different attending to your home and back starting projects, the act of creating calm can advance to the home you’ve consistently wanted,” Barahona said.
The “Light What You Love” challenge was accessible to all U.S. association to abide a video via a accessible Instagram annual while application the #MyLampsPlus hashtag. The challenge ran over six weeks and concluded in mid-November. A console of Lamps Plus advisers narrowed bottomward the selections and chose the champ and runner-up.
“Our ambition for the challenge was to see how accomplished video creators from all backgrounds throughout the United States could allegorize the appulse of lighting on the people, animals and things they love,” Hsu said. “We were captivated by the adroitness apparent in the high-quality video submissions that told different claimed stories. We accede this a acknowledged video contest, which was our aboriginal of this kind, and we attending advanced to hosting added contests to see different videos from others.”
Lamps Plus affairs to barrage video contests on amusing media during 2020 while exploring capacity that affix capacity to lighting and home furnishings.
About Lamps Plus
Family-owned and operated, for over 40 years Lamps Plus has been a baton in the retail lighting industry. Established in 1976 and headquartered in Los Angeles, the aggregation is the nation’s better specialty lighting retailer, operating a advancing e-commerce business, forth with three dozen food in the western United States. Lamps Plus carries a abounding ambit of lighting and home furnishings, including absolute patented designs and artisan-made customizable shades and lamps that action abundance and amount to admonition barter adulation their accustomed spaces. To abetment consumers, the company’s American Lighting Association-trained agents provides able advice.
The Lamps Plus ancestors of websites includes:
● Lamps Plus – The nation’s better specialty lighting banker
● Lamps Plus Pros – Trade appraisement for designers and builders
● Lamps Plus Hospitality – Contract lighting for hotels and added
● Lamps Plus Accessible Box – Returned and accessible box artefact
Follow Lamps Plus on Pinterest, Instagram, Facebook, and YouTube.
NOTE: For still images from the videos, admission this link:
Cathy Bui Video: https://youtu.be/6rKVuGW6ZM8
Jorge Barahona video: https://www.instagram.com/p/B4s3_JPB1Nf/
Lamps Plus “Light What You Love” challenge accumulation video: https://youtu.be/3fXxSoqoX8I
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